CRM Software - MailerLite Review
As a small business owner or marketer, finding the right email marketing tool and CRM system is crucial to your success. In this MailerLite review, we'll take a deep dive into the features and functionality of this popular email marketing service, explore its pricing plans, and weigh the pros and cons of using MailerLite for your business.
MailerLite was founded in 2010 by a small team of developers who wanted to create a user-friendly email marketing service that would make it easy for businesses to send professional-looking emails to their subscribers. Since its founding, MailerLite has expanded its offerings to include a full-fledged CRM platform, with marketing automation workflows, landing pages, and a user-friendly email editor.
Despite being relatively new to the email marketing space, MailerLite has quickly become a popular option for businesses looking for an affordable and easy-to-use email marketing tool. In the years since its founding, the platform has grown to over 1 million users worldwide, with a presence in over 150 countries.
One of the reasons for MailerLite's rapid growth is its commitment to user-friendliness. The platform is designed to be accessible to businesses of all sizes, regardless of their technical expertise. Its drag-and-drop email editor makes it easy for anyone to create professional-looking emails, even if they have no design experience. Similarly, its marketing automation workflows and landing page builder are designed to be easy to use, making it easy for businesses to set up and run effective email campaigns with minimal effort.
Another reason for MailerLite's popularity is its affordability. The platform's pricing plans are among the most competitive in the industry, making it an excellent option for small businesses and solopreneurs on a tight budget. MailerLite's free plan is particularly attractive, as it offers a lot of value and functionality even without paying a dime. For businesses that require more advanced features, MailerLite's premium plans offer additional functionality at a reasonable price point.
Over the years, MailerLite has won numerous awards for its user-friendly interface and design, including being named "Best Value" by Capterra in 2019. The platform has also received high marks for its customer support, with a knowledgeable and responsive support team available 24/7 via live chat.
How MailerLite helps with your CRM needs
MailerLite offers a variety of features to help businesses manage their email marketing campaigns and customer relationships. At its core, MailerLite is an email marketing tool that enables businesses to create and send professional-looking emails to their subscribers. The platform's email editor is intuitive and easy to use, with a drag-and-drop interface that makes it easy to create emails even if you have no design experience.
In addition to its email marketing tools, MailerLite offers a range of CRM features that can help businesses better manage their customer relationships. For example, the platform offers automation workflows, which allow businesses to automate their email campaigns based on specific triggers and actions. With MailerLite's automation workflows, businesses can send targeted messages to their subscribers at the right time, which can help improve open and click-through rates.
Another important feature of MailerLite's CRM tools is its landing page builder. MailerLite's landing pages are easy to create and can help businesses generate leads and capture email addresses. The landing page builder comes with a range of templates, making it easy to create professional-looking landing pages without any design experience.
MailerLite's premium plans include additional features that can help businesses better manage their customer relationships. For example, the platform offers A/B testing, which allows businesses to test different variations of their email campaigns to see which performs better. MailerLite also offers webhooks, which enable businesses to integrate the platform with other tools they use to manage customer relationships, such as their CRM or sales automation software.
Conclusion
MailerLite is an excellent option for small businesses and solopreneurs looking for a user-friendly and affordable email marketing tool and CRM system. Its free plan offers robust features, making it accessible to businesses on a tight budget, while its premium plans offer advanced features to suit more extensive email campaigns. MailerLite's user interface is intuitive and easy to use, and its 24/7 live chat support makes it easy to get help when you need it. While it may not have all the features of some more extensive and more expensive email marketing tools, MailerLite offers an excellent value for the price and is worth considering for your email marketing needs.
Pros and Cons
MailerLite's reporting features are not as robust as some other email marketing tools, which may make it challenging to track the success of email campaigns.
The free plan includes MailerLite branding on emails, which may be a drawback for businesses that want a more professional look.
MailerLite does not offer phone support, which may be a drawback for businesses that prefer phone support to live chat.
MailerLite integrates with a variety of other tools, including Shopify, WordPress, and Constant Contact.
MailerLite offers 24/7 live chat support, making it easy to get help when you need it.
MailerLite's email editor is user-friendly and offers a variety of templates and design options.
The platform's user interface is intuitive and easy to use, making it accessible to businesses without any design or programming experience.
MailerLite offers a free plan with robust features, making it an excellent option for small businesses or solopreneurs on a tight budget.
MailerLite's pricing plans are affordable, making it accessible.
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How MailerLite helps with your CRM needs
MailerLite offers a variety of features to help businesses manage their email marketing campaigns and customer relationships. At its core, MailerLite is an email marketing tool that enables businesses to create and send professional-looking emails to their subscribers. The platform's email editor is intuitive and easy to use, with a drag-and-drop interface that makes it easy to create emails even if you have no design experience.
In addition to its email marketing tools, MailerLite offers a range of CRM features that can help businesses better manage their customer relationships. For example, the platform offers automation workflows, which allow businesses to automate their email campaigns based on specific triggers and actions. With MailerLite's automation workflows, businesses can send targeted messages to their subscribers at the right time, which can help improve open and click-through rates.
Another important feature of MailerLite's CRM tools is its landing page builder. MailerLite's landing pages are easy to create and can help businesses generate leads and capture email addresses. The landing page builder comes with a range of templates, making it easy to create professional-looking landing pages without any design experience.
MailerLite's premium plans include additional features that can help businesses better manage their customer relationships. For example, the platform offers A/B testing, which allows businesses to test different variations of their email campaigns to see which performs better. MailerLite also offers webhooks, which enable businesses to integrate the platform with other tools they use to manage customer relationships, such as their CRM or sales automation software.
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How MailerLite helps with your CRM needs
MailerLite offers a variety of features to help businesses manage their email marketing campaigns and customer relationships. At its core, MailerLite is an email marketing tool that enables businesses to create and send professional-looking emails to their subscribers. The platform's email editor is intuitive and easy to use, with a drag-and-drop interface that makes it easy to create emails even if you have no design experience.
In addition to its email marketing tools, MailerLite offers a range of CRM features that can help businesses better manage their customer relationships. For example, the platform offers automation workflows, which allow businesses to automate their email campaigns based on specific triggers and actions. With MailerLite's automation workflows, businesses can send targeted messages to their subscribers at the right time, which can help improve open and click-through rates.
Another important feature of MailerLite's CRM tools is its landing page builder. MailerLite's landing pages are easy to create and can help businesses generate leads and capture email addresses. The landing page builder comes with a range of templates, making it easy to create professional-looking landing pages without any design experience.
MailerLite's premium plans include additional features that can help businesses better manage their customer relationships. For example, the platform offers A/B testing, which allows businesses to test different variations of their email campaigns to see which performs better. MailerLite also offers webhooks, which enable businesses to integrate the platform with other tools they use to manage customer relationships, such as their CRM or sales automation software.
MailerLite Pricing
One of the most attractive aspects of MailerLite is its affordability. The platform offers a range of pricing plans to fit any budget. For businesses just starting with email marketing, MailerLite's free plan is a great option. The free plan includes up to 1,000 subscribers and allows users to send up to 12,000 emails per month. The plan also includes access to most of MailerLite's features, including automation workflows, landing pages, and a drag-and-drop email editor.
For businesses with larger subscriber lists or more extensive email campaigns, MailerLite offers monthly plans starting at $10 per month for up to 1,000 subscribers. The price increases incrementally as you add more subscribers, with the next tier costing $15 per month for up to 2,500 subscribers, and so on. MailerLite also offers annual plans that provide additional savings, with plans starting at $84 per year for up to 1,000 subscribers.
For businesses that require more advanced features, MailerLite offers premium plans with additional functionality. Premium plans start at $50 per month for up to 5,000 subscribers and include features such as A/B testing, webhooks, and custom domains. Premium plans also offer additional email credits, making it easier for businesses to send more emails per month.
Overall, MailerLite's pricing plans are among the most competitive in the industry, making it an excellent choice for businesses that want an affordable email marketing tool and CRM system. The free plan provides a lot of value, making it accessible to businesses with limited budgets, while the premium plans offer more advanced features for businesses that require them. Additionally, MailerLite offers a 30-day money-back guarantee, giving users peace of mind when trying out the platform.