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  • Foto van schrijverNick Burks

MailerLite Alternatives: ActiveCampaign, SendinBlue & AWeber

Nowadays, in the competitive online world, it's important for businesses to have a good email marketing tool. MailerLite is a popular choice for small businesses, but there are other options too. In this article, we'll talk about three other email marketing tools - ActiveCampaign, SendinBlue and AWeber - and compare their features to help you find the best one for your needs.

ActiveCampaign: The All-in-One Marketing Solution

ActiveCampaign is a versatile email marketing platform designed for businesses of all sizes. It allows you to manage email campaigns, social media, and more. Plus, you can give it a try with a 30-day free trial without any obligation.

  • Drag and Drop Email Builder: ActiveCampaign's easy-to-use email builder lets you make eye-catching emails without needing to know any code. You can quickly design and edit emails using the drag and drop feature.

  • Email Marketing Automation: ActiveCampaign has powerful automation tools that help businesses create personalized emails based on subscriber actions, preferences, and history.

  • Landing Page Builder: This tool lets users make effective landing pages to get leads and increase their subscriber list.

  • SMS Marketing: ActiveCampaign allows businesses to connect with their audience through text messages, leading to more conversions.

ActiveCampaign Pricing

ActiveCampaign has four pricing levels: Lite, Plus, Professional, and Enterprise. Prices depend on the number of contacts. The Lite plan starts at $29/month for up to 1,000 contacts and includes unlimited sending, email marketing, and automation features. As your contact list grows or when you need more advanced features, you can upgrade to higher plans. These plans have extras like CRM, custom branding, and detailed reports.

SendinBlue: A Comprehensive Email Service for Growing Businesses

SendinBlue is a strong email marketing platform with advanced features at competitive prices, great for small businesses and enterprises. It includes:

  • Transactional Emails: SendinBlue is excellent at managing transactional emails, making sure important messages like order confirmations and password resets are sent quickly and reliably.

  • User-Friendly Interface: The platform has an easy-to-use interface that's simple to navigate and manage, even for beginners in email marketing.

  • Email Campaigns: With SendinBlue, businesses can create targeted and personalized emails, boosting open rates and conversions.

  • Social Media Integration: SendinBlue connects smoothly with popular social media platforms, letting businesses share their email content for more exposure.

SendinBlue Pricing

SendinBlue has a special pricing structure with a Free plan and Lite, Premium, and Enterprise plans. The Free plan lets users send up to 300 daily emails to unlimited contacts. For businesses needing more, the Starter plan begins at $19/month with unlimited contacts and 10,000 monthly emails. More features like marketing automation and advanced segmentation come with the Premium plan.

AWeber: The Email Marketing Platform for Small Businesses

AWeber is a well-known email marketing platform made for small businesses. It focuses on being simple and user-friendly, offering tools to create and manage successful email campaigns.

  • 30-Day Free Trial: AWeber gives users a 30-day free trial to test the platform and its features before choosing a paid plan.

  • Email Templates: AWeber has a large variety of professional email templates, making it easy for businesses to create attractive emails for their audience.

  • Email Marketing Automation: AWeber's automation tools help businesses create targeted email campaigns based on subscriber actions and preferences.

  • Constant Contact Integration: AWeber connects with Constant Contact, a popular email marketing service, so users can import contacts and manage campaigns in one place.

AWeber Pricing

AWeber offers a simplified pricing structure based on the number of subscribers. The platform provides a Free plan for up to 500 subscribers, which includes basic features such as email marketing, automation, and access to their library of email templates. For businesses with more than 500 subscribers, the Lite plan is available, starting at $12,50 per month for unlimited subscribers. The Lite plan offers additional features such as advanced analytics, behavioral automation, and priority customer support.


What's the best MailerLite alternative for small businesses?

ActiveCampaign, SendinBlue, and AWeber each have unique features. Small businesses should think about their needs when choosing a platform. For example, SendinBlue is great for transactional emails, while AWeber is easy to use.

How do these alternatives compare in cost to MailerLite?

Can I switch from MailerLite without losing contacts and templates?


When searching for a reliable email marketing software, it's important to consider the needs and priorities of your business. MailerLite has long been a popular choice, but alternatives like ActiveCampaign, SendinBlue, and AWeber offer a range of features that may better align with your marketing goals. By comparing these platforms and their offerings, you can make an informed decision and select the right email marketing tool for your business.

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